When we first created Clark’s Coffee, we had one goal: to create the best cup of coffee possible and provide it to everyone who also loves coffee! We started this process by trying all different kinds of coffees, researching where the best beans grow, visiting different farms and learning the best processes for roasting the beans that would lead to that delicious sip in every cup. We found that mountainous lands tend to provide the best beans and after a particularly impactful trip to Costa Rica, we decided to source our original beans from certified fair-trade farms in Costa Rica.
As Clark’s coffee grew, so did the demand. We regrettably shifted away from our fair-trade partners in attempt to maximize profit. We know now that was the wrong decision. This resulted in lower quality coffee, surprisingly less profit, and worst of all a new distrust between Clark’s coffee, our consumers and employees. We immediately started the research process over and ultimately learned that fair-trade products are best. They’re best for the farmers, best for the environment and best for our global responsibility. Click here to learn more about why fair-trade products are best.
As we mentioned in the most recent press-release, we are committing to going back to basics. We have re-initiated the contract with our fair-trade partners and plan to involve the farmers, our store employees AND the consumers in the new process. We’ll have livestreams and Instagram “takeovers” so everyone can be involved in the process and have confidence that we are a trustworthy coffee company who acts responsibly and does good. So we’re going back to basics. Follow along with this blog, our newly designed Instagram page and on all social media platforms for the latest updates! Check out our new Instagram page
References:
25 Facts about Fairtrade. (n.d.). Fairtrade.net. https://www.fairtrade.net/uk-en/get-involved/resources/blog/25-facts-about-fairtrade.html
Heinze, A., Fletcher, G., Cruz, A., & Fenton, A. (Eds.). (2024). Digital and social media marketing – A Results-Driven Approach (3rd ed.). Routledge Taylor and Francis Group. https://doi.org/10.4324/9781003372189
Admin, & Admin. (2025, September 24). Where coffee beans grow: key regions & growing conditions explained. Coffea Alchemy. https://coffeaalchemy.com/where-coffee-beans-grow/
Erin A Clark 